Taking place in the very heart of London, in Shoreditch, a lively, avant-garde centre for culture and fashion, the show is marking a new stage in its strategic renewal. Exploring the different facets of contemporary denim, and addressed to all creative fashion brands developing denim collections – fashion and luxury brands, pure jeanswear players or web players - Denim Première Vision will propose exclusive initiatives around a selecive and expanded offer from over 80 leading exhibitors representing the global creative denim industry, according to a media statement.
Over 80 exhibitors from among the world’s most high-quality, creative, and innovative companies in the denim industry will be a part of the show. Some of them include Advance Denim, Albiate 1830, Artistic Denim Mills, Artistic Fabrics & Garment Industries, Artistic Milliners, Arvind, Berto, Bossa Denim, Calik Denim, Orta, Kilim, Kurabo, Kuroki, Evlox, and Panama Trimming.
The first day of the event will be dedicated to fashion directions. An inspirational seminar will be presented by the show’s fashion team to gain insight into Spring Summer 2020, a focus on the season’s fabrics, finishes, and influences illustrated by exhibitors’ latest products.
A fashion seminar dedicated to the season’s silhouettes and highlights as a way to address denim trends with a focus on lifestyle, cuts, and shapes will also be held. An unprecedented masterclass will be offered by the design duo behind Marques’ Almeida, who are this edition’s ambassadors. They will be on hand to discuss and share their vision of working with denim.
Professor Mohsin Sajid will present four theoretical and practical workshops, from initial idea to realisation of denim items. The Denim Trends Area is a forum designed to accompany brands and designers as they build their denim collections and facilitate their show visit by presenting the major directions and main inspirations for Spring Summer 20.
The second day of the event is dedicated to sustainable creations. Through its Smart Creation platform, Première Vision proposes a range of studies and actions to identify and communicate its exhibitors’ initiatives in terms of responsible production and creation. A Smart Library will discover the latest innovations in responsible denims through exhibitors’ products and innovations - materials and finishings.
A Smart Wardrobe will be exhibiting the creativity of sustainable denim, with seleced finished products made via responsible sourcing and production. A selection of eco-friendly products for Spring Summer 20 season will also be presented.
Young designers, niche brands, and pure players on the web all currently integrate denim into their collections, whether for capsule collections or just a few pieces for their ready-to-wear line. To respond to the recent emergence of these new players in the fashion and denim markets, one year ago the show launched the SMQ CORNER (SMQ = Small Minimum Quantity). This space will display a selection of garment manufacturers and laundries able to combine speed, flexibility, technical knowledge, proximity, and services with the ability to produce flexible volumes. (GK)