Merchants resorted to what move?
Business enterprises around the Chinese New Year Strong Sales seize the opportunity, meticulously organized various promotional activities to create a strong festive atmosphere consumption, promoting the festival market.
Provide information pursuant to the Ministry of Commerce, Beijing launched the "Beijing city to celebrate the Chinese New Year celebration -2016" campaign, including New Year fairs and sales, stocking a large set, dinner reservations, food promotion and many other topics. Hebei held its seventh "Happy Happy Hebei buy" activities, covering "for purchasing, Huimin, Hui play, Hui eat" four plates, achieved sales of 8.07 billion yuan. Sichuan held the 20th New Year New Year Shopping Festival, to carry out trade promotion activities and trade fairs in 16 games, 20 games and cultural performances, to achieve turnover 3.63 billion yuan.
Spring Festival Golden Week, Chongqing, Hubei, Guangxi focus on monitoring business enterprise sales rose 12.6%, respectively, 12.3% and 11.2%, Shaanxi, Tianjin, Heilongjiang, respectively, an increase of 10.8%, 10.5% and 10.5%.
What is the best-selling?
During the Spring Festival, the annual custom of goods, food, alcoholic drinks and tobacco, clothing and other traditional commodities selling, gold and silver jewelry, digital products and other consumer upgrade merchandise sales also showed faster growth.
Commerce Department data show, hundreds of medium-sized retail businesses in Liaoning food sales rose 10.6%; Jilin focus on monitoring the retail food, beverages, tobacco sales increased 5.7%, respectively, 11.5% and 29.4 %.
Listed pulling spring clothing sales, Yunnan, Jiangxi, Guangxi focus on monitoring corporate clothing sales rose 18.3%, respectively, 20.8% and 22.5%.
Monkey elements gold and silver jewelry sought after by consumers, enterprises focus on monitoring Hubei gold and silver jewelry sales rose 22%; Beijing Caishikou department stores, Guohua mall during the holiday traffic rose 10% over last year.
Smart phones, tablets, wearable device for the information products sales representatives continued to hit, Ningxia, Liaoning, Jilin, Inner Mongolia, communications equipment sales rose 41.9%, respectively, 20.6%, 10.7% and 8 .5%.
"Eat goods" favorite what?
Reunio dinner, friends and family dinner became the protagonist of the Chinese New Year food and beverage market, mass catering business is booming, "Internet +" help the restaurant industry restructuring and upgrading.
Ministry of Commerce information display, many well-known Beijing restaurant business dinner booked, "Year lunch" subscription rate of more than eighty percent, New Year's Eve Hongbin Lou, Emei Restaurant, cheap Square and other old catering business turnover increased by more than 10%. Hangzhou major catering enterprises dinner a hard to find, Yan state capital, grandmother and other hotels were full booked.
A Chongqing Hing Kee Hotel, Hyde hotels, 27 food and beverage companies through the US group, glutinous rice and other electronic business platform Baidu launched buy dinner coupons, sales income 8.37 million yuan, an increase of 16.6%. Hangzhou, Nanchang and so the rise of mobile APP appointment chef come to do dinner, welcomed by consumers. During the Spring Festival, Liaoning, Anhui focused on monitoring the turnover of catering enterprises increased by 8.4% and 7% respectively.
What people love to play?
Folk activities, leisure, culture and entertainment consumption by the people welcome, experiential consumption, consumption has become the emotional style trend.
Beijing Ditan, Longtan Temple Fair launched nearly 170 field art, folk performances, the first day to the fifth day received a total of 1.62 million foreign tourists trips. Shanghai, Nanjing and other places surrounding "Happy Farm" offers visitors a "grinding tofu, steamed buns, cakes do, burn rice wine" and other traditional folk activities, allowing visitors to experience true "farm smell."
Filial family travel, family travel Spring Festival tourism has become the main way, the fifth day of the Chengdu Giant Panda base, Jinggangshan, Huangshan tourist arrivals increased by 42%, 20% and 16%.
Cultural consumption are sought after, started the third National Film box office total of nearly 17 billion yuan, close to last year the Spring Festival Golden Week, the overall box office, an increase of about 80%. Jiangsu, Zhejiang, Sichuan, bookstores, libraries, art galleries, museums full of people, a good book for everyone to see, the Spring Festival art exhibition, children's entertainment and other activities brilliant.
Successful bid to host the Winter Olympics skiing driven heat, Beijing, Hebei and other places Ski endless streams of people through sports and fitness way to greet the New Year. (Source: NetEase Finance)