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Year cursory tier town feel clothing tide

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Core Tip:During the Spring Festival holiday, the reporter turned from the media often focus on the first-tier cities to a more ma
 During the Spring Festival holiday, the reporter turned from the media often focus on the first-tier cities to a more market potential of 34 cities and experience the different parts of the clothing consumer tastes and the same thermal envelope.
 
Xuzhou: face brand market stays good talk
 
"Well young man, he will have to wear a beautiful spot, so the New Year relatives, friends to participate, only to not lose face. Clothes, pants, bags ...... gotta be the same as the new bar!" Ms. Zhang is a 80 , she was not very concerned about the brand, style terms, relatively modest price, etc. will be considered. "This year marks the year, which is red underwear, red socks are a must buy, want to buy pieces of red coat." Lee said as he demonstrated during the holidays just purchased Monkey Zodiac bracelet to reporters. Reporters in Xuzhou Golden Eagle, Golden, blue sky, ancient Peng, supply dressed city such as shopping malls to see strong sales of various brands of clothing, shopping discount rate greater promotional activity has favored consumers. Spring repairing clothes at a local or an important custom. As for what brand, what style the main seat of your pants, chasing a strong brand is uncommon.
 
Yuncheng: Walking Street is booming brand concept is the beginning
 
Yuncheng in Shanxi, the reporter found that the majority of local residents to buy new clothes for the New Year remains habit, which is particularly prominent in the purchase of children's clothes. At the same time, 28 to 55 year-olds have been working for the New Year set of clothes was waning enthusiasm trend. For already working with some spending power of women, the daily high frequency buy clothes, buy clothes so festive habits weakening. In terms of shopping, brand stores, department stores become the main pedestrian street of place locals shopping. Especially high concentration of brand, entertainment package complete shopping plaza, increasingly younger consumers. Meanwhile, the online channel has become a local development fast, wide coverage of important Age shopping channels. Brand consumption, young people "peace birds", "Only" and "EU force" and other well-known brand and a high degree of recognition. Meanwhile, for women aged 25 to 40 in the mature women's brand, "Li Disha 'for middle-aged men men's brand," Augustus "and face 17 to 30 years old denim brand" Gremlins "is also quite recognized by the local consumer apparel brands.
 
Zhangjiakou: male models warm fur boom
 
In the "fortress city" Zhangjiakou, winter minimum temperature will reach minus 20 degrees Celsius, and the fur jacket was the most popular local warm clothing. The past two years, with the upgrading of the level of consumption, looks more luxurious fur gradually accepted by the majority of wage earners. According to Zhangjiakou Dili shopping plaza in fur sales Miss Zhao introduced, fur gold sales per year by the end of October to next February. Mink, fox fur is the best-selling products, straight type, the horn is the most popular style. Fur prices this year than last year fell by about 20%, purchased fur consumers increased considerably, especially male models priced at 5,000 yuan leather, this year's sales increase of about 60%. Who had just purchased two mink cashmere coat Ms. Wei told reporters that the two pieces of clothing are prepared for the New Year clothes themselves and their families. "Spring Festival is the most important festival, hard year, buy a high-end clothes should also treat yourself thing. This winter, I have around a dozen friends to buy a 'grass'." Ms. Wei said. Ms. Wei's daughter also quips, "My mom bought tens of thousands of dollars of fur does not blink, thousands of dollars to buy down jacket, but not that expensive."
 
Cangzhou: do not want to "eat leftovers" Consumers have the final say
 
about two years ago, "Sea Orchid House" in Yanshan County, Cangzhou City Commercial Street near the city settled. Small town, large and small brands are also many stores, not a small scale local shopping center wher there are a lot of brand counters. Twenty-eight, the reporter walked into the store. "But big business is not tepid," Sea Orchid House 'was not how to be optimistic. "Recalled the circumstances, this" Sea Orchid House "clerk told this reporter. "Opened two years, our sales have been on the rise, you can feel at the scene of our popular level of product sales." Store manager pointed to the crowds, he told reporters. "In recent years, electrical, network, and other mobile Internet is becoming increasingly popular, even in our towns, the latest fashion trends and clothing styles can also be seen." The choice of clothing is giving her boyfriend a girl says " now there are many brands of the four-tier cities as they digest cities storefront stock channel between the last quarter to get our stock styles to sell, which is obviously we 'eat leftovers'. and we chose to' sea Lan house 'is because the style updat speed and style of the rest of the country are the same here. "
 
Yuci: Although big name "Tag" is more popular
 
Baicheng exchange, I Chuan, spring resources, in.9, Mong Kok clothing ...... Maybe you have not heard, but these brands in Jinzhong Yuci this place, selling quite well! Yuci this little place, only two small shopping centers in the true sense; nor Yuci "small", the city next to the capital of Shanxi province, many brands in Beijing, Shanghai and other big cities fared Lianshu You can always see in Yuci streets. The biggest difference is that, in Yuci, big brand stores are mostly independent street store, rather than take the mall. Shopping mall brand, 90% above those of other regional brands are not well known regional populations. Yuci in the shopping mall, the best selling is definitely not the most famous brands. The same type of clothing, the brand awareness is good, the price is not low, but consumers are not necessarily shot generous, genuine purchase price is relatively lower or regional brands. Like many other such open VeroModa brand all over the big cities, wher the "playing mode" is "90% off sale will be large-scale." Good brand reputation in the big cities, in small cities but not necessarily so. The so-called strong dragon does not push local snakes it!
 
Qiqihar: Identity and practical mink diversification
 
Most say that during the Spring Festival Qiqihar representative clothing, all kinds of mink certain non-none other than, in fact, this characteristic does not exist only in clothing Spring Festival. As the cold weather, both stylish and warm mink characteristics, has become regional characteristics Qiqihar entire winter dress.
 
Chinese New Year holiday, the reporter returned to his hometown of Qiqihar in Heilongjiang, deeply hometown people wearing fur today and in the past has been different. Once, wearing mink is not only driven by the trend, the price of hundreds of million more a status symbol. Now, with the growing diversity of fur, mink styles and grades also provide people with more choices. Solid color, clothing prices are still made of mink whole dollars or even thousands of dollars between, such as white, silver-gray. However, affordable short paragraph stitching mink colored stained-dominated increasingly by the beauty of the young women of all ages, although less than the quality of the whole mink million, but its price is more than 5,000 yuan, value and aesthetics concerned, best of both worlds is a good choice.
 
Manzhouli: local markets Guadan increase trade with Russia
 
This year, unlike in previous years, business as usual and launch a variety of discounts during the Spring Festival, the major shopping malls, but still sparsely populated. Friendship clothing commercial floor manager Miss Gu said Manzhouli clothing market mainly in shopping malls and wholesale markets, concentrated in the Friendship Shopping brand clothing, department store, mall and Regal Wanda Plaza; focused on middle and low clothing Wang Quan, Quanta wholesale . At the end of last year, Manzhouli clothing market are in the doldrums, sales are not optimistic. Local economic downturn, directly reflected in the clothing market. When it comes to the development of the textile industry, due to Manzhouli location, the main border trade, annual exports to Russia textile yarn, fabrics and products. Manzhouli According to customs statistics, the first half of 2015, exports to Russia Manzhouli railway crossings textile yarn, fabrics and related products trade value totaled 19.279 million yuan, an increase of 1.7 times over last year.
 
Datong: The price of color styles is important to pay attention otherwise
 
Datong New Look New Year Spring Festival has been the custom, meaning new year, so during festive apparel market here are very prosperous. Reporters visited the mall clothing brand in the process of discovery: young girls here do not buy "fiveplus", "EU force" and other brands, with the exception of preference "to flower" brand. One reason is cheap, the other is trendy styles. Who is the selecion of clothes young girl said: "more like the style of the brand, the girls can warm Wanxian Jing temperament reflected, can match each to buy a set of it, both stylish and affordable." The reporters also found , many new brands are window display in orange and red color, this phenomenon attracted reporters to find out. In the original local birth year during the Spring Festival, the wedding, every nine people should wear red clothes, in addition to the New Year will be extraordinarily happy wearing red, so each brand aimed at the local customs, when they selec the new primarily in red orange color. And now the popular elements and styles, all brands are all very similar, so the real factors that allow consumers to choose the final purchase is the price.
 
Chengwu: Low demand price is the dominant Mong
 
Chengwu as a county of Shandong Province, Heze City, the apparel market is relatively concentrated distribution, first-Wen Ting Wing Shun Street and Commerce Trade City two adjacent clusters mainly in traditional clothing, with the development of the city after the new by the first walking into force as street clothing market. Lively and historical situation different now clothing market is deserted, there are still some shops still not opened.
 
A clothing store manager, said: "At present, the local clothing market is divided into two kinds of ordinary clothing and ordinary clothing brand clothing price mainly between four or five hundred dollars to tens of dollars, mainly for the rural market and sales situation relatively. good. brand clothing mainly in Shandong local brands, such as the groom Chinour suit, Hao Po and other men, concentrated in the price of several hundred dollars to four thousand dollars or so, fewer stores. "
 
When asked about the future direction of the local textile market, the clothing store manager said that in recent years the clothing market more slowly, and urban per capita monthly income of 3,000 yuan, so in order to develop a more difficult high-end clothing market, the future We will likely continue to develop low-end garments.
 
Editor:
 
Regional brand of living space
 
■ multicast sub
 
Three or four lines market potential? For some well-known brands into the market is not good. The reason is simple: the market consumption capacity is less than a second-tier, low cost is not the shop, trying to make money, hard! As for the local market in many regions of the province for the brand, people cooked, cooked to market ripe; afraid of this small, little benefit can be inexpensive. In reality, some regional brands have not been on national television and other integrated media, I have not been to the tall boundary airport terminals, etc., but in several neighboring provinces themselves, and rarely feel the brutal economic downturn.
 
No one on the living conditions of the regional brand alone has done statistics, but often went into the third and fourth line market, but all can feel the vitality of the regional brand. Explain this phenomenon a powerful data revenue growth rate of rural residents in these small towns and big cities had gradually higher, led directly to the consumer market may be the main cause of growth.
 
In fact, the brand bigger is very difficult, the success rate is not high. Confidence good regional brand, in a small but excellent work hard for many small brands is a more solid choice. We are optimistic about the survival of regional brand. During the Spring Festival holiday, the reporter turned from the media often focus on the first-tier cities to a more market potential of 34 cities and experience the different parts of the clothing consumer tastes and the same thermal envelope.
 
Xuzhou: face brand market stays good talk
 
"Well young man, he will have to wear a beautiful spot, so the New Year relatives, friends to participate, only to not lose face. Clothes, pants, bags ...... gotta be the same as the new bar!" Ms. Zhang is a 80 , she was not very concerned about the brand, style terms, relatively modest price, etc. will be considered. "This year marks the year, which is red underwear, red socks are a must buy, want to buy pieces of red coat." Lee said as he demonstrated during the holidays just purchased Monkey Zodiac bracelet to reporters. Reporters in Xuzhou Golden Eagle, Golden, blue sky, ancient Peng, supply dressed city such as shopping malls to see strong sales of various brands of clothing, shopping discount rate greater promotional activity has favored consumers. Spring repairing clothes at a local or an important custom. As for what brand, what style the main seat of your pants, chasing a strong brand is uncommon.
 
Yuncheng: Walking Street is booming brand concept is the beginning
 
Yuncheng in Shanxi, the reporter found that the majority of local residents to buy new clothes for the New Year remains habit, which is particularly prominent in the purchase of children's clothes. At the same time, 28 to 55 year-olds have been working for the New Year set of clothes was waning enthusiasm trend. For already working with some spending power of women, the daily high frequency buy clothes, buy clothes so festive habits weakening. In terms of shopping, brand stores, department stores become the main pedestrian street of place locals shopping. Especially high concentration of brand, entertainment package complete shopping plaza, increasingly younger consumers. Meanwhile, the online channel has become a local development fast, wide coverage of important Age shopping channels. Brand consumption, young people "peace birds", "Only" and "EU force" and other well-known brand and a high degree of recognition. Meanwhile, for women aged 25 to 40 in the mature women's brand, "Li Disha 'for middle-aged men men's brand," Augustus "and face 17 to 30 years old denim brand" Gremlins "is also quite recognized by the local consumer apparel brands.
 
Zhangjiakou: male models warm fur boom
 
In the "fortress city" Zhangjiakou, winter minimum temperature will reach minus 20 degrees Celsius, and the fur jacket was the most popular local warm clothing. The past two years, with the upgrading of the level of consumption, looks more luxurious fur gradually accepted by the majority of wage earners. According to Zhangjiakou Dili shopping plaza in fur sales Miss Zhao introduced, fur gold sales per year by the end of October to next February. Mink, fox fur is the best-selling products, straight type, the horn is the most popular style. Fur prices this year than last year fell by about 20%, purchased fur consumers increased considerably, especially male models priced at 5,000 yuan leather, this year's sales increase of about 60%. Who had just purchased two mink cashmere coat Ms. Wei told reporters that the two pieces of clothing are prepared for the New Year clothes themselves and their families. "Spring Festival is the most important festival, hard year, buy a high-end clothes should also treat yourself thing. This winter, I have around a dozen friends to buy a 'grass'." Ms. Wei said. Ms. Wei's daughter also quips, "My mom bought tens of thousands of dollars of fur does not blink, thousands of dollars to buy down jacket, but not that expensive."
 
Cangzhou: do not want to "eat leftovers" Consumers have the final say
 
about two years ago, "Sea Orchid House" in Yanshan County, Cangzhou City Commercial Street near the city settled. Small town, large and small brands are also many stores, not a small scale local shopping center wher there are a lot of brand counters. Twenty-eight, the reporter walked into the store. "But big business is not tepid," Sea Orchid House 'was not how to be optimistic. "Recalled the circumstances, this" Sea Orchid House "clerk told this reporter. "Opened two years, our sales have been on the rise, you can feel at the scene of our popular level of product sales." Store manager pointed to the crowds, he told reporters. "In recent years, electrical, network, and other mobile Internet is becoming increasingly popular, even in our towns, the latest fashion trends and clothing styles can also be seen." The choice of clothing is giving her boyfriend a girl says " now there are many brands of the four-tier cities as they digest cities storefront stock channel between the last quarter to get our stock styles to sell, which is obviously we 'eat leftovers'. and we chose to' sea Lan house 'is because the style updat speed and style of the rest of the country are the same here. "
 
Yuci: Although big name "Tag" is more popular
 
Baicheng exchange, I Chuan, spring resources, in.9, Mong Kok clothing ...... Maybe you have not heard, but these brands in Jinzhong Yuci this place, selling quite well! Yuci this little place, only two small shopping centers in the true sense; nor Yuci "small", the city next to the capital of Shanxi province, many brands in Beijing, Shanghai and other big cities fared Lianshu You can always see in Yuci streets. The biggest difference is that, in Yuci, big brand stores are mostly independent street store, rather than take the mall. Shopping mall brand, 90% above those of other regional brands are not well known regional populations. Yuci in the shopping mall, the best selling is definitely not the most famous brands. The same type of clothing, the brand awareness is good, the price is not low, but consumers are not necessarily shot generous, genuine purchase price is relatively lower or regional brands. Like many other such open VeroModa brand all over the big cities, wher the "playing mode" is "90% off sale will be large-scale." Good brand reputation in the big cities, in small cities but not necessarily so. The so-called strong dragon does not push local snakes it!
 
Qiqihar: Identity and practical mink diversification
 
Most say that during the Spring Festival Qiqihar representative clothing, all kinds of mink certain non-none other than, in fact, this characteristic does not exist only in clothing Spring Festival. As the cold weather, both stylish and warm mink characteristics, has become regional characteristics Qiqihar entire winter dress.
 
Chinese New Year holiday, the reporter returned to his hometown of Qiqihar in Heilongjiang, deeply hometown people wearing fur today and in the past has been different. Once, wearing mink is not only driven by the trend, the price of hundreds of million more a status symbol. Now, with the growing diversity of fur, mink styles and grades also provide people with more choices. Solid color, clothing prices are still made of mink whole dollars or even thousands of dollars between, such as white, silver-gray. However, affordable short paragraph stitching mink colored stained-dominated increasingly by the beauty of the young women of all ages, although less than the quality of the whole mink million, but its price is more than 5,000 yuan, value and aesthetics concerned, best of both worlds is a good choice.
 
Manzhouli: local markets Guadan increase trade with Russia
 
This year, unlike in previous years, business as usual and launch a variety of discounts during the Spring Festival, the major shopping malls, but still sparsely populated. Friendship clothing commercial floor manager Miss Gu said Manzhouli clothing market mainly in shopping malls and wholesale markets, concentrated in the Friendship Shopping brand clothing, department store, mall and Regal Wanda Plaza; focused on middle and low clothing Wang Quan, Quanta wholesale . At the end of last year, Manzhouli clothing market are in the doldrums, sales are not optimistic. Local economic downturn, directly reflected in the clothing market. When it comes to the development of the textile industry, due to Manzhouli location, the main border trade, annual exports to Russia textile yarn, fabrics and products. Manzhouli According to customs statistics, the first half of 2015, exports to Russia Manzhouli railway crossings textile yarn, fabrics and related products trade value totaled 19.279 million yuan, an increase of 1.7 times over last year.
 
Datong: The price of color styles is important to pay attention otherwise
 
Datong New Look New Year Spring Festival has been the custom, meaning new year, so during festive apparel market here are very prosperous. Reporters visited the mall clothing brand in the process of discovery: young girls here do not buy "fiveplus", "EU force" and other brands, with the exception of preference "to flower" brand. One reason is cheap, the other is trendy styles. Who is the selection of clothes young girl said: "more like the style of the brand, the girls can warm Wanxian Jing temperament reflected, can match each to buy a set of it, both stylish and affordable." The reporters also found , many new brands are window display in orange and red color, this phenomenon attracted reporters to find out. In the original local birth year during the Spring Festival, the wedding, every nine people should wear red clothes, in addition to the New Year will be extraordinarily happy wearing red, so each brand aimed at the local customs, when they selec the new primarily in red orange color. And now the popular elements and styles, all brands are all very similar, so the real factors that allow consumers to choose the final purchase is the price.
 
Chengwu: Low demand price is the dominant Mong
 
Chengwu as a county of Shandong Province, Heze City, the apparel market is relatively concentrated distribution, first-Wen Ting Wing Shun Street and Commerce Trade City two adjacent clusters mainly in traditional clothing, with the development of the city after the new by the first walking into force as street clothing market. Lively and historical situation different now clothing market is deserted, there are still some shops still not opened.
 
A clothing store manager, said: "At present, the local clothing market is divided into two kinds of ordinary clothing and ordinary clothing brand clothing price mainly between four or five hundred dollars to tens of dollars, mainly for the rural market and sales situation relatively. good. brand clothing mainly in Shandong local brands, such as the groom Chinour suit, Hao Po and other men, concentrated in the price of several hundred dollars to four thousand dollars or so, fewer stores. "
 
When asked about the future direction of the local textile market, the clothing store manager said that in recent years the clothing market more slowly, and urban per capita monthly income of 3,000 yuan, so in order to develop a more difficult high-end clothing market, the future We will likely continue to develop low-end garments.
 
Editor:
 
Regional brand of living space
 
■ multicast sub
 
Three or four lines market potential? For some well-known brands into the market is not good. The reason is simple: the market consumption capacity is less than a second-tier, low cost is not the shop, trying to make money, hard! As for the local market in many regions of the province for the brand, people cooked, cooked to market ripe; afraid of this small, little benefit can be inexpensive. In reality, some regional brands have not been on national television and other integrated media, I have not been to the tall boundary airport terminals, etc., but in several neighboring provinces themselves, and rarely feel the brutal economic downturn.
 
No one on the living conditions of the regional brand alone has done statistics, but often went into the third and fourth line market, but all can feel the vitality of the regional brand. Explain this phenomenon a powerful data revenue growth rate of rural residents in these small towns and big cities had gradually higher, led directly to the consumer market may be the main cause of growth.
 
In fact, the brand bigger is very difficult, the success rate is not high. Confidence good regional brand, in a small but excellent work hard for many small brands is a more solid choice. We are optimistic about the survival of regional brand.
 
 
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